The Sell More Books Show: Book Marketing, Digital Publishing and Kindle News, Tools and Advice (general)

If you came up with a term that became popular, would you lawyer up and trademark it? Jim and Bryan start out by thanking their wonderful patrons: The Newbie's Guide To Sell More Books With Less Marketing, The Secret Blush, and What Sells Books. They had some valuable tips to share this week including how best to communicate with Amazon in order to resolve author issues, thinking like artisans rather than manufacturers, how one urban fantasy author Shayne Silvers went from earning a few hundred a month to five-figures after taking some time to do research, and The Science Fiction and Fantasy Writers of America is looking for more SFWA members to participate in a new indie bundle. News items include how authors can revamp their book covers with trend predictions from 99Designs, Hoopla is expanding their catalogs for young kids and comic lovers, the importance of proper estate planning regarding author’s intellectual property, indies aren’t happy about Patreon’s new fee structure, and Aleron Kong has trademarked the term “LitRPG”, irking others in the genre. Question of the Week: If you created or popularized a term that later became a successful product or genre for multiple people, would you consider trademarking it? Why or why not?

Direct download: SMBS_193.mp3
Category:general -- posted at: 7:00am EST

Do you think it’s worth $599 for a Premium GoodReads giveaway? Jim and Bryan take a few moments to thank their wonderful patrons Write! Shonen Manga by R. A. Paterson, The Reluctant Detective by Tom Fowler, and Hypercage by Craig Lea Gordon. The latest tips include how authors can hook new readers with snappy taglines, how writers giving in to Imposter Syndrome are only hurting their careers, and tips for improving productivity. News from the publishing world includes how messenger bots could kill off what little organic reach is left on Facebook, small press Loose Id is shutting down, PublishDrive continues to make headway in indie publishing, why indies should use caution before enrolling in Audible Romance, and GoodReads is revamping their giveaway program. Question of the Week: Would you pay $599 for a Premium Goodreads Giveaway? Why or why not?

Direct download: SMBS_192.mp3
Category:general -- posted at: 7:00am EST

What’s been the biggest game changer in publishing since the Kindle was released 10 years ago? Jim and Bryan start out with a thank you to their patrons A Dragon Among Eagles: A Novel of the Roman Empire, Blogging for Authors, and The Ten-Year Turnaround: Transform Your Personal Finances and Achieve Financial Freedom. This week’s tips include how authors can save tons of money by avoiding these unnecessary publishing expenses, making the transition from KU to wide a bit easier, and increasing engagement on Facebook with hints from Andrea Vahl. News includes how Anna Todd is returning to her indie roots with her next series, the latest PEW survey suggests keeping tabs on the reading habits of millennials when publishing, an inspiring interview with Mark Stay and Mark Desvaux about their Bestseller Experiment, speculation on what is triggering recent Amazon rank strips, and the 10th anniversary of the Kindle. Question of the Week: What do you think has been the biggest innovation in publishing since the Kindle device went live in 2007 and why?

Direct download: SMBS_191.mp3
Category:general -- posted at: 7:00am EST

What marketing trends will be old news in 2018? After taking a moment to thank their patrons Rebel Song, Cowgirl, Unexpectedly, and Kiss Kill: Book 1 in The Girl in the Book Series, Jim and Bryan share helpful hints for authors like why authors need to block out other people’s voices while writing, how to use large-scale industry trends to improve sales, what auto-sequence one author uses to hook readers, and how LeadPages can help take the hassle out of Facebook ads. In publishing news, authors can share select passages of their books with sharable links, which market trends will become obsolete in 2018, what one writer predicts for Amazon’s entertainment ambitions, what KDP Print is offering to select authors, and why Kobo Writing Life is saying goodbye to a familiar face. Question of the Week: Which marketing strategies that work in 2017 do you think will fade away in 2018 and why?

Direct download: SMBS_190.mp3
Category:general -- posted at: 7:00am EST

Up for Chicago in May? It’s the perfect time to join Jim and Bryan for the Sell More Books Summit - have you booked your tickets yet? After taking a moment to thank their patrons, Leading Effectively: Proven Leadership, Ten Little Bridesmaids, and Sanyare: The Last Descendant, Jim and Bryan share tips on better use of Amazon KDP keywords, the plus-side of releasing books quickly, and using your personal mindset to increase success. In the news, latest research indicated libraries are a powerful, expanding marketplace for authors, Harry Potter meets the creators of Pokemon Go for a new augmented reality game, Google has opened up their publishing portal again on a case-by-case basis, what options Pronoun users have now that the platform is closing, and the business model for indie authors has finally stabilized giving authors what they need to run their own scalable businesses. Question of the Week: Are you coming to the Sell More Books Show Summit on May 4-6, 2018 in Chicago? What are you most looking forward to about the conference?

Direct download: SMBS_189.mp3
Category:general -- posted at: 7:00am EST

Did you see the Pronoun writing on the wall? After thanking their patrons Manhunt: The Power to Restore Civilization, Creative Collaborations: How to Form Lasting and Lucrative Partnerships without Being Smarmy, Write Like a Boss: From a Whisper to a Roar, guest co-host Honoree Corder joined Bryan for tips onn setting goals, using a Twitter hack to grow your email list, and using weekly meetings to boost productivity. In a big news week, they cover changes coming in the US brick and mortar bookstores, story trends, a special Kindle app for readers in India, Audible’s new romantic side, and Pronoun’s last stand. Question of the Week: Should we have seen the closure of Macmillan's Pronoun coming? What should we do in the future to be prepared for major changes in the industry?

Direct download: SMBS_188.mp3
Category:general -- posted at: 7:00am EST

With Amazon’s recent rank stripping, should authors focus on a slow and steady promo effort rather than starting off with a bang? After thanking their patrons Guerrilla Tactics Against Passive Aggression in the WorkPlace, 31 Days of Wisdom, and Wanderer's Escape, the dynamic duo of Jim and Bryan jump into tips about authors not feeling like imposters, keeping motivated during NaNoWriMo, and adjusting MailChimp settings. New items featured John Grisham’s biggest financial mistake, reading easier on mobile phones, Amazon cracking down on rank manipulation, Twitter locking authors out of their accounts, and why pirated books may not be as harmless as some think. Question of the Week: Given Amazon's recent rank stripping of promoted books, do you think you'll do fewer launch-style promotions and go for the slow and steady approach? Why or why not?

Direct download: SMBS_187.mp3
Category:general -- posted at: 7:00am EST

How involved is your spouse in your writing? After thanking their patrons Vanguard: The Complete First Series, Divorced Dad: Kids are Forever, Wives are Not, and Hitler Out of Time, Jim and Bryan chat about tips on how authors can create books with perennial appeal, putting off learning new skills until they are needed, and using preorder promotions to launch a bestseller. News stories included what readers can expect from Wattpad’s new Premium service, Amazon’s new feature for young readers, Amazon Rapids, how Audible is making your commute a little easier, why KU and wide authors should use different marketing methods, and why Amazon is stripping some innocent authors of their books’ ranking. This week’s Question of the Week: Has your spouse/significant other ever read your books? How involved are they in your publishing process and why?

Direct download: SMBS_186.mp3
Category:general -- posted at: 7:00am EST

Is this the beginning of the end for CreateSpace? After thanking their patrons, The Busy Busy Author, The Last Verdict, and Slow Burn: Zero Day, Jim and Bryan took on tips about podcasts, BookBub Ads, and social media anxiety. News stories included how to grow your business, outside-the-box marketing, KDP Jumpstart, the closing of CreateSpace's e-store, and seven-figure trad pub deals. This week's Question of the Week: When are you planning to start using KDP Print? What will you miss the most about CreateSpace when it's eventually closed?

Direct download: SMBS_185.mp3
Category:general -- posted at: 7:00am EST

With a trio of massive tips, Jim and Bryan brought the fire for episode 184. After thanking their patrons Carnal, Twisting Fate, and Character Sketch & Color, the publishing prima donnas discussed tips on nonfiction books, beta readers, and relaunching your books. News stories included romance publishers falling short on diversity, using Amazon's built-in X-Ray feature, Draft2Digital's new affiliate program, romance authors' frustration at a recent New York Times piece, and why iBooks may slide from its #2 spot. This week's Question of the Week: Do you use iBooks? How do you think it compares to other ebook marketplaces and why?

Direct download: SMBS_184.mp3
Category:general -- posted at: 7:00am EST