Episode 138 – iOS Unsubscribe, Ad Miscalculations, and Preparing for the Worst

May Sage joined the guys this week for an awesome Lab segment as they discussed tips on holiday marketing, preparing for the worst, and mind-mapping. After thanking their patrons Ethan Jones (and his book The Secret Blush https://www.amazon.com/dp/B01LDH2J1G ), Megan Haskell (and her book Sanyare https://www.amazon.com/dp/B00ROBHMFY/ ), and Tara Ross (and her book Cubicle Jail to Laptop Lifestyle http://amzn.to/1ZNNHWl ), they took on news stories about Kobo contracts, trad pubs learning from indies, audiobooks in indie stores, Facebook tracking miscalculations, and the iOS Unsubscribe feature. This week’s Question of the Week: What are three things you could do to improve your emails to your readers?