Episode 128 - Whale Math, Landing Pages, and Rosalind James

This week, Jim and Bryan took on the latest in news and tips! After thanking their latest patron Matthew Paulson and his book The Ten-Year Turnaround (available here: http://www.amztk.com/tenyearturnaround ), the two trailblazers took on tips related to paid advertising, email collection, and erotica promo sites. News stories included Barnes & Noble blame, Hugh Howey’s publishing projections, some trad pub “Whale Math,” Colleen Hoover’s industry thoughts, and Rosalind James’ slow and steady approach to making readers happy. This week’s Question of the Week: Do you think too many authors and piracy are the reason Colleen Hoover’s book sales have decreased? Why or why not? If you were her, how would you use your large following to try to turn things around?