The Sell More Books Show: Book Marketing, Digital Publishing and Kindle News, Tools and Advice

Jim and Bryan announced their upcoming Live show in Austin on March 29th and a surprise milestone as they approached the big 100 in the show's 98th episode. After re-featuring Geoff North and his book Thawed: Cryers ( http://bit.ly/thawcry ), the Laurel and Hardy lookalikes tackled tips on group promotions, honing your blurbs, and defining your target audience. News stories touched on the latest Harry Potter book, going wide, the CreateSpace book ban, the case for Amazon Books, and the Author Earnings firestorm. This week's Question of the Week: Do you believe Authors Earnings numbers? Do you think they need additional verification? Why or why not?

Direct download: SMBS_98_Fini_MP3.mp3
Category:general -- posted at: 10:24am EDT

Stellar and bittersweet news alike greeted Jim and Bryan this week as they tackled the latest and greatest in the self-publishing world. First, Bryan announced free mailing list training on Thursday at Noon EST with Nick Stephenson (sign up here http://bit.ly/nickbryweb ). After thanking their latest patron M.A. Robbins (and the book The Tilt http://bit.ly/thetilt ), your illustrious hosts discussed tips on also-boughts, social media overwhelm, and audiobooks. News stories included what it means to be a self-publishing success, BookBub's 98 book marketing ideas, Amazon Books' call for curators, business plans for authors, Kindle Unlimited's KENPC 2.0, and Author Earnings' two-year report. This week's Question of the Week: Did your page numbers go down on Kindle Unlimited? If so, how far did they drop and how does that make you feel?

Direct download: SMBS_97_Fini_MP3.mp3
Category:general -- posted at: 10:15am EDT

Bryan returned to a jam-packed show about long-term sales, wishful thinking, and keeping your reviews. After discussing Bryan's limited-edition mailing list mastermind ( available at http://www.thousandsofreaders.com ), the self-publishing pair thanked their latest patron (L. Penelope's Song of Blood & Stone - http://lpenelope.com/books/song-of-blood-and-stone/ ) and discussed tips on systematization, raw links, and conquering Kobo. The news stories included Audible's new direction, the 50 Shades of Gray legal case, Fakespot, an Amazon wish list, and Long Tail sales. This week's Question of the Week, "What's the number one thing Amazon could change to improve your life as an author?"

Direct download: SMBS_96_Fini_MP3.mp3
Category:general -- posted at: 11:23am EDT

Alida Winternheimer dropped by the show today to fill in for Bryan as she and Jim took on the top tips and news of the week. After giving props to this week's featured patron, P.G. Kassel and his book Black Shadow Moon ( http://www.pgkassel.com ), they took a stab at tips related to editing, finances, and marketing methods worth modeling. The subjects of the news stories included Shelfari, today's marketing trends, finding your voice, Amazon's new two-tier quality control system, and Hugh Howey's advice on how to be a writer. 

Direct download: SMBS_95_Fini_MP3.mp3
Category:general -- posted at: 12:06pm EDT

Using their +1 charm podcast mics, Jim and Bryan took on the latest in self-publishing news and tips. After giving props to their latest patrons, Spider McGee and his book Monkey Justice ( http://bit.ly/secretjim ) and John Keller's How to Drive Your Next Car Deal ( http://bit.ly/drivedacar ), the dual dynasty covered tips on front matter, effective content, and BookFunnel. The Top 5 News included stories on international ebook-reading, a new feature for Amazon's Echo device, Wizards of the Coast's D&D self-publishing platform, the effectiveness of book promotion sites, and the parallel paths of trad and indie publishing. This week's Question of the Week is "Have book promotion sites become less effective for you? If so, how do you plan to use them in your future marketing?" 

Direct download: SMBS_94_Fini_MP3.mp3
Category:general -- posted at: 11:22am EDT

The lab segment has returned! J. Thorn dropped by the show to compare his recent results between a successful Facebook ad campaign and a BookBub for his box set. Check out the infographic on our website! After giving props to their latest patron Anthony A. Kerr and his book The Dragon Rustler ( http://bit.ly/dragrust ), Jim and Bryan took on tips about book preview embedding, outsourcing, and idea generation. The Top 5 News included stories on more Amazon title culling, the "secret sauce" of marketing, Pottermore's big change, reactive editorial selections, and the sale of Author Solutions. This Week's Question of the Week: "Why do you think Penguin sold Author Solutions? Will the Author Solutions' new owner expand or retract the company's reach and why?" 

Direct download: SMBS_93_Fini_MP3.mp3
Category:general -- posted at: 9:00am EDT

It's our best show of the year (so far)! After Jim responded to a counterpoint about his standby Amazon competition argument, and Bryan drew a winner for the book description giveaway, the astute authorpreneurs chatted KDP ads, BookBub's new feature, and an audiobook ad trick. They also re-featured patron Crissy Moss and her book Witch's Sacrifice ( http://bit.ly/witchsac ). News stories this week included how the publishing industry really works, the Authors Guild's call for contract changes, Joe Konrath's 2016 resolutions, the importance of used book stores, and several pundit predictions for 2016. This week's Question of the Week: What are your predictions for 2016? If your predictions come true, how will your author business change throughout the year?

Direct download: SMBS_92_Fini_MP3.mp3
Category:general -- posted at: 11:00am EDT