The Sell More Books Show: Book Marketing, Digital Publishing and Kindle News, Tools and Advice (general)

BookBub is selling ads and Jim thinks it’s a mistake. Welcome to the latest episode, which featured tips on creative scheduling, video marketing, and book titles. This week, you should check out Bryan’s upcoming webinar with Mark Dawson ( ), and our latest patron Percival Constantine (and his book Vanguard ). Our latest news stories included the continued rise of audio, adult coloring VAT, the team of Pronoun and MacMillan, Moneyball in publishing, what trad pub should fear, and BookBub Ads. This week’s Question of the Week: Do you plan on buying BookBub ads? Why or why not? Do you think BookBub Ads will be a success?

Direct download: SMBS_113_Sound_Post_Auphonic.mp3
Category:general -- posted at: 11:05am EDT

Michael Lister joined the show in our latest Lab segment about the USA Today Bestseller List. Bryan and Jim also took on a trio of tips and six news stories in the self-publishing world! After thanking Michael (who was also our featured patron with his mystery box set: ), our illustrious hosts spoke on finding more ad targets, building up a base of readers, and spending money on Fiverr. They also touched on stories about Kobo’s new customer acquisition, the plight of the trad pub author, non-compete agreements, whether low prices devalue authors, AI book marketing, and Ellora’s Cave’s latest threat. This week’s Question of the Week: Do you think indie authors pricing books at 99 cents and free has hurt the industry? Why or why not?

Direct download: SMBS_112_Sound_Post_Auphonic.mp3
Category:general -- posted at: 10:21am EDT

With their sights always set on the next big game changer, Jim and Bryan took on the latest in publishing news. After thanking their latest patron Ladey Adey (and her book Unfrozen ), the dynamic duo covered tips on indie promo sites, digital publishing pitfalls, and Audible’s new gifting feature. Stories included a crowdsourced sci-fi novel, one publisher’s argument for gatekeepers, the Amazon ebook giveaway system, publisher contract terms, BookExpo America, and Goodreads’ new deal site. This week’s Question of the Week: Will Goodreads Deals overtake BookBub as the #1 author email marketing service? Why or why not?

Direct download: SMBS_111_Sound_Post_Auphonic.mp3
Category:general -- posted at: 11:07am EDT

Bryan and Jim are back with more news than you can shake an Author Solutions Star Trek writing contest at! After thanking their new patrons, Bobby Adair (and his book Slow Burn: Zero Day ) and L.J. Burke (and his book Divorced Dad ), the double stack of digital news took on tips about self-published workbooks, Goodreads ebook giveaways, and Amazon’s new Video Direct platform. News stories included Simon & Schuster’s Star Trek writing contest, attractiveness in trad pub contracts, estate planning, The Fussy Librarian’s affiliate troubles, and Hugh Howey’s thoughts on 2009 ebook selling vs. today. This week’s Question of the Week: Will you take additional steps to plan for the publishing side of your estate? Why or why not?

Direct download: SMBS_110_Sound_Post_Auphonic.mp3
Category:general -- posted at: 10:51am EDT

With a little help from their five intern candidates, Bryan and Jim took on a massive news week in the world of self-publishing. After thanking their new patron Nora Femenia (and her book The Silent Marriage ) Chris Fox dropped by the show to discuss the results of his 21-Day Novel Writing Challenge. Chris and the guys discussed tips on book marketing examples, the costs of editing, and productivity heat maps. The temporary trio examined 7 big stories, including Kobo’s expansion to Turkey, backwards copyright law proposals, trad pub algorithms, podcast TV adaptations, branded content on Facebook, Wattpad’s new entertainment endeavor, and the Amazon Advantage program. This week’s Question of the Week: Are you going to shell out $99 a year to join the Amazon Advantage program? Why or why not?

Direct download: SMBS_109_Sound_Post_Auphonic.mp3
Category:general -- posted at: 11:04am EDT

With Jim on a boat somewhere, Bryan invited fiction and nonfiction author Monica Leonelle to the show! After thanking patron Emma Alisyn (and her book Character Sketch & Color ), Monica & Bryan focused their energy on tips about BookBub, indie pressure, and writing sprints. News stories included the Pulitzer Prize push, Kindle Scout naysayers, Google Play, Amazon's publisher recruitment for KU, who loses most when scammers win, and indie film rights. This week's Question of the Week: "If you had the opportunity to sell your film rights tomorrow for a small sum, would you sell them or would you hold on to them in hopes of actually getting your film made?" 

Direct download: SMBS_108_Sound_Post_Auphonic.mp3
Category:general -- posted at: 9:03am EDT

With Bryan in a particularly punchy mood, he and Jim dug deep into the latest in self-publishing news. After thanking their favorite patron Spider McGee (and his book Monkey Justice ), they discussed tips related to choosing your book title, pre-orders, and indie accounting methods. The news stories included David Gaughran’s crusade against shady sponsorships, Kobo’s intriguing reader study, the Google Books U.S. Supreme Court decision, the Kindle Oasis, the Smashwords Survey of 2016, and a scam that’s taking over the free charts. This week’s Question of the Week: Would you want Google Books to scan your books and index the contents for online search? Why or why not?

Direct download: SMBS_107.mp3
Category:general -- posted at: 10:34am EDT

It’s springtime in the self-publishing world, and Jim and Bryan are blooming with tips and news to help you grow your author career. After thanking their latest patron David King (and his book Hitler Out of Time ), the lilac-fresh friends dug up some tips on audiobooks, going wide, and iBooks. News stories included Hugh Howey’s latest option, the gamification of the ebook industry, a trad pub auction, how publishers should adapt, Facebook Live, and the newest approximately of the Amazon algorithm. This week’s Question of the Week: Do you think the Amazon sales algorithm is game-able? Why or why not?

Direct download: SMBS_106.mp3
Category:general -- posted at: 10:56am EDT

Back from rainy Austin, Bryan and Jim beamed about their fun and educational experience at the Smarter Artist Summit. After thanking their latest patron Jamie Arpin-Ricci and his book The Last Verdict (available at ), the troublesome honorary texans took on tips about free books, niching down, and using short stories in anthologies. News stories included $27 ebooks, YA superhero books, doing it all, using genre-specific covers, providing ebooks to the masses, and putting in 14 hour days. This week’s Question of the Week: How would you be willing to change your life to sell two million ebooks? Could you stand the 14-hour days? Why or why not?

Direct download: SMBS_105.mp3
Category:general -- posted at: 9:00am EDT

While in Austin, Jim and Bryan felt compelled to record another jam-packed news show. With so much occurring in the previous few days, there wasn’t enough time to wait until next week. Please enjoy our special bonus episode! 
Direct download: SMBS_Special_Austin_Show_-_April_2016.mp3
Category:general -- posted at: 10:40am EDT