The Sell More Books Show: Book Marketing, Digital Publishing and Kindle News, Tools and Advice (general)

We discussed multiple angles of the indie movement on this week's show, including going direct, crowdfunding and the path toward becoming mainstream. Some themes that came up multiple times were coming up with your own marketing ideas and giving your fans a choice over what you give them. We also discussed iBooks tips, trading for blurbs, turning your blog into a book, the new Reading Rainbow, making the first book in a series free and Digital Book Day. Jim also took you behind the scenes of the Sell More Books Show and presented a question of the week: If you had the option of asking your readers what your next book or series should be about, would you use it? Why or why not?

Direct download: episode14.mp3
Category:general -- posted at: 9:42am EDT

For Jim's return, we discussed how the big five publishers are using libraries to sell books and analytics to to tell an incomplete story.  Our tips included using author groups, Booktrack and Marketing Grader to strengthen your platform. We also talked about France's "Anti-Amazon Law," the traditional publishing version of Hugh Howey and the new indie authors involved in Amazon's Kindle Worlds. Jim and Bryan finished off the program answering last week's question and posing a new question on libraries selling books.

Direct download: show13_fini.mp3
Category:general -- posted at: 10:20am EDT

 

While Jim spent all day recording videos for a college course, Bryan and guest co-host Shelley Hitz from TrainingAuthors.com stepped in to deliver this week's news. There was a big focus this episode on forging a personal connection with your readers whether it be through encouraging fans to email you, using social media or contacting librarians to get your books in the stacks. Other topics included using Microsoft Word to create book covers, Google Alerts, the news analysts are missing about the publishing industry, getting featured on BookBub and the myth that authors have missed the indie publishing boat. We also debuted a new feature: The Question of the Week. How do you connect personally with your readers? Let us know via email or through the comments on our website. 

Direct download: thesmbs12.mp3
Category:general -- posted at: 7:30am EDT

We discussed several internal obstacles to becoming a successful indie author this week, including a lack of focus and a belief in the myth that you need to become an overnight success. Jim also talked about his new book and Bryan shared some results from his Facebook events. Other topics included mailing lists, the image creation tool Canva, the shame people feel when reading certain genres, diversity in publishing and self-publishing numbers in the U.K. 
 
What You'll Learn: 
  • The pros and cons of using contests to build your email lists 
  • How to promote future content to gain email subscribers
  • How to use Canva to develop your author platform
  • The frequency with which you should email your subscribers 
  • Why Kindles make it easier to sell certain genres
  • How indie publishing is providing new opportunities for minority authors 
  • Seven habits to avoid to become a successful indie author
  • How much the self-publishing industry is growing in the U.K.
  • Why the need to sell books quickly is a myth
Direct download: show11smbs11_fini.mp3
Category:general -- posted at: 9:29am EDT

We reached the double digits this week as we focused on ways authors and publishing platforms are making it easier to reach readers. The Audible and Apple were two examples of companies who have succeeded in removing barriers from entry to reading. Other subjects this week included Flipboard, Craigslist, Amazon categories, indie author fangirls, hard work and the success of author HM Ward. 

Direct download: SMBS_Episode_10.mp3
Category:general -- posted at: 3:35pm EDT

We got very classy this week with our guest co-host, thriller and non-fiction author Joanna Penn. The three of us chatted about karma, selling direct and the full-time writing success of hundreds of indie authors. Other topics included box sets, walking podcasts, author crowdfunding, contests, the Amazon-Hachette conflict and apps for authors. Big thanks to Joanna for teaching us how to say Hachette correctly!

What You'll Learn: 

  • How a new service lets you trade promotion for karma
  • How a little organization goes a long way with box sets
  • What some authors are doing to directly connect with readers
  • How you can give away part of your royalties for funding
  • What Joanna, Jim and Bryan think about Kirkus Reviews
  • What happens when the Passive Guy gets active
  • How romance writers are directly reaching their audience
  • The kind of money some non-superstar indie authors are making

Links: 

Direct download: show9.mp3
Category:general -- posted at: 8:00am EDT

We addressed the Amazon-Hachette situation again this week with a good old fashioned rant. We also talked about KDP Select Countdown Deals, building your mailing list with Noise Trade and creating an attractive book page with Bublish. Other topics included selling local, the new Ask the Author feature on Goodreads, whether or not indie publishing is a good business model and a study on authors making living on indie publishing. 

What You'll Learn: 

  • How Bryan hit the top 25 in the Amazon Kindle store
  • How to use a rolling KDP Select Countdown Deal
  • What some authors are using to build their email lists
  • How to create a book bubble and how it could help you
  • The top Kindle ebook reading city in the U.S. 
  • Why Jim agrees with J.A. Konrath on the Amazon-Hachette matter
  • What makes indie authorship a good business model
  • How many authors are earning a living through Kindle  
Direct download: SMBS_8.mp3
Category:general -- posted at: 12:32pm EDT

On the new, tech-savvy episode of the Sell More Books Show, we talked about how technology is changing the self-publishing industry, from War and Peace on smartphones to George RR Martin writing on an MS-DOS computer. Other stories included our tip of the week, a controversy at a New Orleans writing conference, a change in the print-on-demand business model and Hugh Howey's latest Author Earnings report. We also shared Chris Well's awesome sounders for our top five news. 

Direct download: show7.mp3
Category:general -- posted at: 7:30am EDT

This week we talked in depth about Amazon monopolies and a large study on different author marketing methods. Other stories included our tip of the week, Sony bowing out of the ebooks business, similarities between high-earning authors and the number of indies topping the bestseller charts. Jim challenged listeners to get the show a top 5 news bumper and Hugh Howey as a guest.

What You'll Learn

  • How to use Smashwords for pre-sales
  • How to track your promotional campaigns on amazon 
  • How to use short stories to gain new readers
  • What Sony could have done to compete with Amazon
  • How Amazon is throwing its weight around with publishers
  • What six-figure authors have in common
  • How many indies make up the bestseller lists on Amazon
  • Why indie authors should be encouraged from new tracking numbers
  • Author Steve Scott's 16 methods for promoting his latest series
Direct download: show6a.mp3
Category:general -- posted at: 10:26am EDT

 

We welcomed Amazon Top 5 Horror Author J. Thorn as our first ever guest for this week's show. We talked at length about giving value today, whether its through social media accounts, promotional methods and book discovery services. Other topics included our new Top Tip of the Week segment, ISBN numbers, venture capitalists, BookBub, writing rules to live by and the new #AmazonCart service. 

Direct download: SMBS_Ep_5_5614.mp3
Category:general -- posted at: 7:30am EDT