The Sell More Books Show: Book Marketing, Digital Publishing and Kindle News, Tools and Advice (general)

We had a very special edition of the Sell More Books Show this week featuring many of the speakers from Jim's Author Marketing Live event. J. Thorn, Andrea Vahl, Hunter Boyle, Derek Murphy, Vinny O'Hare, Deborah Carney, Julia Kline, Steve Scott, Sean Platt and Johnny B. Truant all stopped by to take one tip and news story each! Our guests lent their expert opinions to a trio of tips on a Twitter ePub reader, an author site checklist and a Google Chrome plug-in for building your brand. We also touched on author productivity, Espresso Book Machines at Barnes & Noble stores, Google's disbanding of the Authorship program, Kindle Unlimited and the Kindle Kids Book Creator. Whether you attended Author Marketing Live or not, take this opportunity to hear the speakers in action!

Direct download: SMBS_23_Final.mp3
Category:general -- posted at: 7:30am EDT

With Jim's Author Marketing Live event just a few days away, we talked about what it takes to run a live event. Bryan and Jim chatted about this week's tips: cliffhanger pricing, incorporating video into your platform and when to use KDP Select. The news stories included a publishing company that successfully dropped Amazon, the condensing of non-fiction classics, how audiobook listeners consume content, the recent Guardian $6,000 self-publishing story and David Gaughran's marketing tips for beginners. We discussed the importance of getting reviews in depth, which formed the Question of the Week: How do you get reviews on your books?

Direct download: smbs22_fini.mp3
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Bryan pushed through his sore throat to chat about this week's news with Jim on our 21st show. Before we got to our exclusive story about Amazon's KDP advertising program, we discussed tips on keywords, nonfiction primers for fiction books and a marketing plan that takes an hour a day. We also chatted about responses to last week's preorder question. Other stories included Kindle Unlimited going international, the total number of books on Amazon, Sports Illustrated's writing evaluation methods, the success of the New Adult genre and the growth of tablets compared to e-readers. Our Question of the Week: How do you read? Do you use an e-reader, phone, tablet, paperback, audio or something else and why?

Direct download: SMBS_21_Sound.mp3
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To celebrate hitting the big 2-0, Jim and Bryan talked in depth about KDP's new pre-order feature. Before that, they discussed last week's marketing question, a Goodreads giveaway tip, the Fancy Hands virtual assistant service and the KDP Sales Rank calculator. Other news items included the success of Paulo Coelho's social media platform, Amazon's advertising program, the most influential publishing professionals and the first month results of Kindle Unlimited. This week's Question of the Week: Will you use KDP's pre-order feature? Why or why not?

Direct download: SMBS_20_Sound.mp3
Category:general -- posted at: 7:30am EDT

Bryan and Jim reunited in this week's Sell More Books Show. After discussing last week's episode (which featured author Hugh Howey), the dynamic duo talked reading, Ted Saves the World's recent launch, critique groups, email lists and the storytelling app Episode. While Amazon's Readers Unite campaign was the top story, we also talked same-day book delivery services, Big 5 e-profits, subscription services and selling direct. This week's Question of the Week: What's the #1 thing you've done to market your books in the last 30 days?

Direct download: SMBS19_fini.mp3
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In part two of the show, Bryan and author Hugh Howey went into this week's news. Stories included reports of an Amazon mobile credit card reader, Dean Wesley Smith's writing in public project, how to improve your craft as a writer, J.A. Konrath's ideal Authors Guild and Amazon's latest press release on book pricing in the Hachette negotiations. Hugh also presented this week's Question of the Week: How many hours a week do you put into reading? Do you consider it part of your job as an author or is it a passion project? How has that reading impacted your writing?

Direct download: Hugh_Howey_Interview_Part_2_Final.mp3
Category:general -- posted at: 7:31am EDT

 

In the longest Sell More Books Show to date, Bryan co-hosted the show this week with best-selling indie author Hugh Howey while Jim was fly fishing in Montana. Before we got into the Tip of the Week, Hugh talked about marketing as an introvert and how YouTube videos help him to connect with readers. The tips included tactics related to release strategy, BookBub and Kindle Unlimited. Bryan and Hugh went into depth discussing what's next for Hugh Howey and Data Guy's Author Earnings project. 

Direct download: Hugh_Howey_Interview_Part_1_Final.mp3
Category:general -- posted at: 7:30am EDT

 

We went deeper into discussions about the subscription model this week on episode #17 of the podcast. Jim and Bryan also talked about a recent Apple acquisition, the Horror Writers Assocation's decision to include indies and Author Earnings' latest report on Nook. Other topics included creating your social media marketing plan, segmenting your email list and selling your first standalone novel. Our biggest news may have been our guest co-host for next week's show: Hugh Howey! Hugh will sub in for Jim on episode #18. Our Hugh-skewing question of the week: What do you think of Author Earnings? Comment on our website or give us a call at (206) 338-0092. 

Direct download: SMBS_17_Sound.mp3
Category:general -- posted at: 7:30am EDT

 

This episode was jam-packed with news, including the biggest story of the week: Amazon's release of the Kindle Unlimited service. The latest Author Earnings report, Steve Scott's massive second quarter, Facebook's new "Buy It Now" button and Apple's conditional $450 million settlement also made the news. Jim and Bryan chatted about sharable content, 15-minute marketing techniques and using Amazon's customer forums to host Q&As. We also unveiled our new voicemail feature allowing listeners to call into the show. You can leave a voice message at 206-338-0092 and we might play your message on the show. 

Direct download: episode16cut.mp3
Category:general -- posted at: 7:30am EDT

After a tiny chat about exercising while writing, we discussed awards, titles and prices during a jam-packed show. The tips of the week included focused emails to your subscribers, hunting down the best blogs in your genre and Twitter's new pinning feature. Our news stories involved Konrath and Eisler vs. the Authors Guild, the importance of awards for indies, Amazon's new KDP pricing feature, the recent U.K. author earnings study and what you need to do to become the CEO of your own author company. Jim also had some Yoda-like wisdom about how to motivate yourself to work hard on your business. In our Question of the Week we asked: Have you ever applied for an indie author award, and if so, why did you do it?

Direct download: episode15cut.mp3
Category:general -- posted at: 11:41am EDT