Wed, 30 March 2016
Live from Opal Divine’s Penn Field in Austin, Texas, Jim and Bryan piggybacked off the Smarter Artist Summit this week to bring you their first ever live show. In front of a raucous crowd, the happiest of hosts thanked their latest patron (Emma Alisyn and her book Character Sketch & Color http://bit.ly/emcolor ) before launching into a trio of tips about Isaac Asimov’s writing habits, Instagram ads vs. Twitter ads, and an interesting cover art tactic. The news stories included the need to say no to some free promotion gigs, how Fifty Shades of Grey has failed the long tail, a successful book bundling website, how consumers have the choice on what and how they buy, and writing to market vs. writing to multiple markets. This week’s Question of the Week: Which should you do: write to market or write to multiple markets at once and why?