Episode 85 - The Email Marketing Show

With Bryan camping (living) in a van down by the river, your co-hosts taped a special show on the subject of email marketing. They re-featured patron Michael Alan Peck's book The Journeyman ( http://michaelalanpeck.com/books/commons-book-1-journeyman/ ) and talked tips on reviving your email marketing strategy, testing your emails, and the factors that go into the "perfect" marketing email. News stories included statistics about email marketing's supremacy, the success and failure of the biggest brands on Halloween, getting a better return on investment from your emails, how to collect leads at less than $1 each, and why this holiday season could be even bigger and more digital than usual. What have you done to increase your holiday book sales? What do you plan on doing this holiday season? Also, do you like the length of our show?